Reading such a job post was so meaningful to me ‘cause it made me feel at home. I was wondering if there would be a place to work with people that have room for values ​​and be eager to build something with love. In this sense, I felt valued as a person not as an asset.

A project to play with passion? A project based in trust and room for creativity? A project full of typefaces? I’m in! Here I feel the purpose and the long-term spirit. Your warmness made me feel something like artisan vibes that give me hope about the industry. Even if the job were just for a day, I would love to team up for building beautiful things with that energy!

Now, let me introduce myself with the same transparency and authenticity that brought me here. I hope this will help you to know me the best from the very first moment.

I also made this for you!

About me

My vision is based on strategy, meaning, emotion and simplicity. I stand for good work, long lasting relationships, deep culture and sustainability. My dream work is driven by research, curiosity and meaningful content.

I love building value thru the process of art direction, branding, visual design and creative development. My approach is adaptive to every project with deep care on vision and identity.

I like working in close partnership with people and teams along the process. Always standing for clear communication, trust and transparency. I work from my home-studio to manage a versatile-focused workflow in balance with a healthy life close to my family.

From a type-graphic point of view.

I’m a person who breathes arts, culture, music and everything that has a visual expression appended to. I’m a visual designer and to be honest I’m not comfortable with fancy titles or rigid skillsets. It feels better to me when we can honor the generalist nature of the design practice, especially as a cultural expression rather than as a static job role.

In this sense, as a creator, I’m a collage myself. Curiosity makes me feel human; the study of different things makes me grow as a person the same as an artist. I love collaborating and building real value with other people, especially understanding their view and inner worlds.

As a designer I picture the web as a space for interactive creation. There are so many new tools and possibilities on the browser right now and while we are living a kind of a revival of the flash era, I think Typography is having a serious role in this scene. I feel that golden times are coming in the near future, if we aren’t already living them!

I love websites but I’ve discovered so much inspiration from the print and editorial sides of graphic design too. While going through this process I’ve fallen in love with the fascinating worlds behind typography. Because we can play with letters on the web, just like we can put it on the street or use it for advertisement, for art... for many purposes! Typography is solving so many problems on each milisecond of human interaction activity. And I wanna know more about it!

I also like drawing and making illustrations for many purposes—I’m in love with your characters!—It’d be a real pleasure to have space and time to play more often on the fun mix of illustration and typography.

It’s natural to me being constantly curious about how to make things like coding my own projects (like this one) and playing with other fields like motion, 3D visuals, photography, music. With my love on starting personal projects I like being involved in the marketing side of them. Even though I like being always learning new tools and techniques, I feel they are just a medium. The real thing is in the content: The core value.

And that is why I’m here. I’ve worked in many different projects with different purposes and problems to solve. All different by nature but with something in common: an identity to care, to enhance and to help it breath and grow. Each project was unique so I couldn’t have the same model to go with all of them. I feel that typography works similar, especially in this sense of having so many different worlds and systems based on the same characters!

I’ve worked in Music, Gastronomics, Youtube Content, Festivals, Artists and Magazines. Now I’m working on the web and I’ve realized that every project I’ve worked in has been crossed by some typographic decision. Now I’m finding myself not being able to desing anything without apreciating the voices, the personalities and the structures that live inside a typeface. It blows my mind! I’m so grateful about how much typography taught me.

What I wanna share

With this feeling I think I can share with you so many things. Typography taught me to care a lot about identity and that made me look more closely for type related brands and typography projects that fit my vision. Actually I’m building a portfolio to be more engaged in projects I like. Turns out the projects I have first in my mind are type foundries! Not to design typefaces but to play and build value with them, something like working on the brand side, the community enviroments and other oportunities around too...

Sooner or later I was going to appear somewhere in your inbox. You are up on my list! So I can't wait to finish my entire porfolio and here I will share some parts that speak about how can I help and why I wanna join you.

What I would love to do. Where is value.

I think that Lettermatic has a solid brand and that you are looking for someone who can expand and remix the concept. And that starting point sounds very nice to me. I feel good at digesting brands, thinking how to distribute its voice in different ways and always caring about his core authenticity.

So, first of all I’m eager to make my research about you—the people—and then about the brand. I think I’ll learn so many new things with your projects and I’m already feeling sure about it.

Then I’ll take an account of the basic needs that you are looking for. I’ve closely read the kind of work you described and I wanna share with you some things about it as follows:

• I love case studies. I learned a LOT with yours and I know I will learn a lot more if I’m fully involved.
• I have a lot of experience on social media so I can share my vision about it and expand our mindset.
• I love making posters and graphics, especially with type, kind of a dream job for me!
• I enjoy to visually present and pitch things. My communication background loves it!
• I need to do research and understand history and context to go really deep on a given process. My journalistic soul helps a lot.

By my side, I can go further, always aligned with objectives and scope. I like thinking broadly when we are speaking about a brand, especially on how it can be expressed around the spaces and cultures we are socially involved.

• I like to put letters to dance. Motion posters, animation, kinetic things, variable possibilities, interpolations, svg, lottie, web fonts, distance field fonts and glsl, etc. (If you see this page on desktop you have examples on the header and the left gallery).
• I know the basics of typography and a little bit more. I love studying and collecting references. Here on the left gallery you can find a glimpse of a personal sans serif typeface that I’ve built for fun and practice: Its called AS Noir. And although its—yes I know—another all caps geometric sans serif, I’ve imprinted some personal details that I was looking for in that genre.
• My little own fonts made me realize that I like making—and working with—specimens. And not only on print but also in the web (interactive). I’m a big fan of type-related websites, like typefoundries, blogs, catalogues, web-specimens, interactive experiences and on. I have so much fun there.
• I love writing things—maybe you already know it?— I’m writing a blog to release together with my personal website. Hope it will be live soon! Since I am a Spanish native speaker I’m working to get better at English.
• I’ve produced video content and podcasts. I’ve founded a Youtube Channel for a flamenco guitarist (from scratch and with such a difficult subject) and we grew to +30K in one year. Now keeps growing at a good pace.

Well, maybe these are already many things and I don’t pretend that we are going to make all of it at the same time. I’m already glad to have the opportunity to think broadly here and then going further step by step. I’m just looking in to my potential and experiences to share the things I think can help the most to distribute some concepts of the brand.

I don’t have a long rèsumè. I don’t have collabs with fancy brands. Sometimes I suffer a lot in my personal career because there are not many places with room for generalist people like me, especially in this world of extreme specificity.

Why I’m here

The threads of Riley.

I know you worked with Studio Freight and Basement Studio. Great people, excelent profesionals. I would love to work with them one day.

I’ve been introduced on Lettermatic through Franco Arza who retweeted one of the amazing threads that Riley shares in Twitter. He said that working with you was an amazing experience because your knowledge and passion. I got engaged with your content from that time and it helps me a lot to dive deeper in the subtle details of the field.

Those threads are so cool! I loved the recent one of fenders and typefaces, not just because the type subject, but also because I’m a guitarist and a big lover of great-weird analogies. The world is so much related itself and I love when one realizes that and then just wanna speak and share thoughts about it.

I can feel that peculiarity of human touch on those ways of sharing your work. And not speaking only about the visual side of the work, but also the thoughts, the relationships and the love behind it.

My journey with typography.

I love everything about interpolation, textures, composition, systems, orchestation, rhythm... it doesn’t matter in what discipline. But I’m thinking that typography is getting around so many places I love and where I find so much fun. I can’t stop feeling things when some wild letters appear in my field of view. And I wanna more of this thing!

While I’m falling in love with type related possibilities—both, in print and web canvases—I was wondering if there could be an opportunity to work with typography without being a formal typographer. I love drawing letters, especially geometric styles that looks cool with transformations and distortion. I don’t know if I could start a foundry some day. Actually, right now I can’t afford a Mac (for Glyphs app), so I tried to make something with a mix of Illustrator, Figma and Font Forge. Kind of a hell but it was worthy. I’m very curious about your custom software by the way.

The thing is that going through the rabbit hole of typography theory, history, evolution, all the tech behind it—and then also building some begginer-friendly typefaces myself— its changing completely my view on everything related to design and communication. The Lettermatic website and the twitter threads helped me a lot on these projects. It’s difficult to find type related content that explains so subtle things.

So I wanna be more involved on this amazing world of characters and I think this is a great opportunity for me. Just having a feedback about my work and being in touch with you will be very valuable for me. I hope you like it.

If you have read this far I’m very-very-grateful. Even if there isn’t a fit for the job, I’m here to know people and I’ll be amazed if all of this just make us share some thoughts.

Colophon

This microwebsite was especially handcrafted for Lettermatic in seven days, weekend included. The text is set in Parclo Sans v1.062 and Serif 1.077 using the student trial just for this project (as a non-commercial work).

This site wouldn’t be possible without Satus, the code architecture that Franco Arza and Studio Freight created as an OSS. The development stack compounds Next.js and Vercel; with React Three Fiber and Three.js (paper and visual effects).

(I don’t have time to test it on every device and making it accessible as a real project should be. I hope it works as intended and I appreciate if you visit it on desktop for the full experience).